About Us

Some people are lucky enough to be born makers. Those of us who work at Ann Williams Group fall proudly into that category. We come from backgrounds as diverse automotive design, advertising, finance, and graphic design, but what brought us here—and ties us together—is our curiosity for creativity and our unapologetic passion for making things.

I’m Sheila Wright and, as a maker my entire life, I believe hands-on activities are one of the greatest gifts you can give a child. And that’s what we do at Ann Williams Group. We make things. But not just any things. We make crafts that liberate the inner tinkerer in kids. Crafts that unleash a child’s imagination. Crafts that gently challenge the conventional.

We also make dreams come true. Because when kids craft, they develop problem solving skills. They become much better thinkers. And they acquire confidence. Above all, through making, they realize they can do anything they set their mind to.

“Making” made my dreams come true. A few years ago, I invented Loopdedoo, which became one of the coolest ways to make friendship bracelets. And then I created the Loopdeloom weaving kit, which was—and still is—revolutionary in its design. Awards followed. And so did more inspiration. Next we introduced the Craft-tastic line and, most recently, Craft Crush and the Rubber Band Game, our first ever game. We’ve grown from a local Michigan company to selling our products in leading stores such as Nordstrom, Barnes & Noble, Michaels and Target. We’ve sold millions of kits to generations of makers the world over.

As makers, we’re never content to sit back. We’re working overtime on new brands and products that are designed to bring out the kid in all of us, whether you’re three or a child-like 93. Stay tuned. We’re making things happen.